Creativity Online - Editor's pick 05/2014
One of the major problems faced every day by truck drivers in Brazil is cargo theft. This has been happening often, thus directly interfering with the driver security as well as with the cargo company business.
To solve that problem, Volkwagen Trucks has developed and launched a product called VOLKSNET, which is able to locate the stolen truck as well as its cargo.
Our challenge was, with limited budget, to promote this product to its direct beneficiary, the truck driver, during the times it needs it the most: on the road, and at night.