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  • VW Trucks / Volksnet Glowing Cargo
  • Colgate Dental Floss / Photoshop Disasters
  • Jacaré Grill steakhouse / Delicious meal
  • Other works
Renato Butori
  • Projects
  • Getty Images audio collection - Nosferatu Project
  • Getty Images audio collection - Nosferatu Posters
  • Volkswagen / Life
  • Lay's / Customer Service
  • Volkswagen / 01.09 Webseries
  • Volkswagen / Rock in Rio special edition
  • Flanax back pain reliever / Bad people
  • Volkswagen / 4-Zone Temperature Control
  • Veja News - Fish
  • Fiat Ambulance Line / Big problems
  • Feed the good
  • Morumbi Shopping / Recycle Fashion Project
  • Volkswagen Golf - Wishes
  • Panamericana / Bet on your Creativity
  • Honda Motorcycles / Maze
  • TAM Airlines / Soccer World Cup
  • Subzero Beer / Can you resist?
  • Diveo / Wireless internet
  • Morumbi Shopping / Street Inspired Love
  • VW Trucks / Volksnet Glowing Cargo
  • Colgate Dental Floss / Photoshop Disasters
  • Jacaré Grill steakhouse / Delicious meal
  • Other works

VW Trucks / Volksnet Glowing Cargo

Creativity Online - Editor's pick 05/2014 One of the major problems faced every day by truck drivers in Brazil is cargo theft. This has been happening often, thus directly interfering with the driver security as well as with the cargo company business. To solve that problem, Volkwagen Trucks has developed and launched a product called VOLKSNET, which is able to locate the stolen truck as well as its cargo. Our challenge was, with limited budget, to promote this product to its direct beneficiary, the truck driver, during the times it needs it the most: on the road, and at night.

All works © Renato Butori 2016. Please do not reproduce without the expressed written consent of Renato Butori.