Cannes Lions 2017 - Shortlist Outdoor (Art Direction)
Beyond just showing the varietyof music and sound effects that Getty Images has to offer, we decided to prove it. That’s why we chose a silentfilm from 1922, which is already in the public domain, and we created sound for it from scratch. The sound design, a new soundtrack, the voices, the sound effects, the terrifying atmosphere, everything. All to recreate a masterpiece of horror. Additionally, posters inspired by the film’s original promotional billboards were recreated for the campaign, focusing on Nosferatu and his newfound ability to audibly creep you out.