Cannes Lions 2011 - Silver Press
Cannes Lions 2011 - Bronze Art Direction
Cannes Lions 2011 - Bronze Illustration
London International Advertising Awards 2011 - Print Finalist (Book)
Clio Awards 2011 - Bronze Press
Fiat, besides being the #1 brand in passenger cars in Brazil, also has a full line of ambulances. Their hospital vehicles come with all infrastructure needed for patient urgent care: from mere assistance to the possibility of a mobile ICU, depending on the buyer's need.
To stand out in a B2B segment known for a serious tone, and to stick to Fiat's brand voice, we decided to present their full line of ambulances in a responsible yet lighthearted way.