Morumbi Shopping / Street Inspired Love

CCSP Brazilian Creative Club 2010 - Bronze Art Direction (Press) CCSP Brazilian Creative Club 2010 - In Book (Promo) MorumbiShopping Mall has built a very strong relationship with the city of São Paulo. And on Valentine's Day, we used the art from the streets to demonstrate it. The idea was to show that our city inspires MorumbiShopping Mall even on Valentine's Day. We looked for romantic graffiti spread around Sao Paulo, Then we reproduced the graffiti with real people, wearing clothes from MorumbiShopping Mall. It was like a graffiti seen by the fashion world.