Panamericana / Bet on your Creativity

CCSP Brazilian Creative Club 2015 - In Book (Promo) To promote Panamericana Art and Design School among young people at the end of the year, while the whole country was talking about the multimillionaire New Year’s lottery. As solution, we invited people to bet on their talent and come up with creative lottery tickets. They could place their bets on a website and get a chance at winning a prize that could also change their life forever: a full scholarship at Panamericana.