CCSP Brazilian Creative Club 2009 - In Book
“Jacaré Grill” is a traditional restaurant in Vila Madalena, the bohemian heart of the city of São Paulo. The challenge was to communicate the restaurant's executive lunch menu.
To find a creative solution, we started from the following idea: on a busy day, thousands of things happen that are beyond our control and often change our good mood. It could be bad news, an unsolved case, a person who drives you mad. But one thing is certain, no one can take your pleasure in tasting good food in “Jacaré Grill”.