Cannes Lions 2013 - Bronze Press
Cannes Lions 2013 - Shortlist Outdoor
British Design & Art Direction (D&AD) 2014 - Outdoor Wood Pencil
The freedom that a motorcycle provides is one of the main reasons most drivers decides to stick to it when offered the chance to trade it for a car. The wind in the face, the ability to come and go, the sense of autonomy, the independence... and avoiding traffic.
Yes, that hellish thing called traffic.
The traffic at most urban centers today is a mess: too many vehicles on the streets, traffic jams everywhere, road rage, Pakistani taxi drivers.
The only way out of all this chaos is a motorcycle. A somehow hidden secret, yet an obvious solution, that Honda wanted to explore in its communication mix to prospect new customers.