Creativity Online - Pick of the day 07/2012
The use of dental floss or tape helps removing plaque, maintains gums healthy, reduces cavities and removes food residues between teeth.
Talking about oral hygiene doesn't seem to be very interesting. Encouraging the use of dental floss seems to be one of the dentist's main functions, difficult to think of when it comes to communication. It's challenging.
But the fact is: having bad teeth care is not good for anyone. Your first impression to people comes from your smile, and when it's not good, this is directly reflected in your image as a whole.
The challenge was solved with good humor using a "meme" from the Internet: Photoshop Disasters.