Prêmio Abril 2013 - Finalist (Grand Prix Print)
CCSP Brazilian Creative Club 2013 - In Book
"Rally dos Sertões" is a competition known for its landscapes, adventure and difficulties. A path of a lot of earth, a lot of dust and the competitors get out of there covered with earth from head to toe.
In 2012, on the motorcycle category, Honda managed to win the 3 first places and the goal was to communicate this good news.
The idea was to think of a partnership with 5aSec, professional laundry company well known in Brazil and abroad, inviting participants who literally "ate dust" and got the last positions, to have a discount to wash their clothes.